Concept
“People don’t know what they want, until you propose it” Terence Conran, designer |
Online marketing is not a separate discipline. On the contrary! If executed well, it seamlessly fits into your total marketing mix. Your general communication concept doesn’t look different on a computer screen than it does on paper. 'Through the line' communicationOur very close collaboration with COMMUN•SENSE (we even live under the same roof) allows us to offer you a perfectly integrated marketing and communication programme. No isolated, ad-hoc solutions based on what we prefer to sell, but rather a global approach with a view to results for your company, product, services, etc. |
Design/Execution
“The medium is the message” Marshall McLuhan, filosoof |
Every means of communication has its own specific properties. The most characteristic property of online communication is probably the fact that your target group on the Internet consciously looks for your information. The opposite of channel surfing, if you will... ‘Form follows function'
Technical expertise
The most recent technologies
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Reporting “It doesn’t exist if it’s not on the internet” Freely translated from Ted Turner, TV-magnate (“it has not happened if it hasn’t been on television”) |
An unquantifiable result isn’t a result! That’s why Kixx offers you comprehensive and detailed statistics regarding everything that you undertake online, and the way your target group reacts to it.How do you score online?Number of visitors, most visited pages, number of ‘click-throughs’ on your site, on a banner or in an e-mail... you name it – it’s quantifiable. We like to create a customised scorecard with you with parameters that help you send out your communication in the most profitable direction. Analysis and conclusionsYour communication is a continuous process. As is – don’t be frightened by the transition - your bookkeeping. Just like your profit-and-loss account, a good communication report enables you to take the right strategic decisions at the right moment. Continuous reporting, customised for your needs, combined with interpretation and recommendations, is one of Kixx’s standard services |