Concept

concept-design

“People don’t know what they want, until you propose it”

Terence Conran, designer

Online marketing is not a separate discipline. On the contrary! If executed well, it seamlessly fits into your total marketing mix. Your general communication concept doesn’t look different on a computer screen than it does on paper.

'Through the line' communication


Our very close collaboration with COMMUN•SENSE (we even live under the same roof) allows us to offer you a perfectly integrated marketing and communication programme.

No isolated, ad-hoc solutions based on what we prefer to sell, but rather a global approach with a view to results for your company, product, services, etc.

Design/Execution

concept-design

“The medium is the message”

Marshall McLuhan, filosoof

Every means of communication has its own specific properties. The most characteristic property of online communication is probably the fact that your target group on the Internet consciously looks for your information. The opposite of channel surfing, if you will...

‘Form follows function'


It goes without saying that these specific characteristics require their own graphic and content-related approach.

That’s why Kixx departs from your audience’s questions and looks at the design of web pages through their eyes. Scientific research into the way readers ‘scan’ a page on a computer screen serves as a guideline.

Technical expertise


The Internet is a very young medium (the first generation to take it in with their mother’s milk has yet to be born). That results in young employees with a completely new perspective on communication. For them the technology is a matter or course and the possibilities are endless. Kixx employs programmers and graphic designers that can translate your message into the most diverse forms of online communication including commercial, functional websites, games and viral marketing.

The most recent technologies


Kixx constantly experiments with the newest technological developments. That investment allows us to give you strongly substantiated recommendations with regard to graphic effects, the fastest page construction, underlying databases, etc.

Reporting

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“It doesn’t exist if it’s not on the internet”

Freely translated from Ted Turner, TV-magnate (“it has not happened if it hasn’t been on television”)

An unquantifiable result isn’t a result! That’s why Kixx offers you comprehensive and detailed statistics regarding everything that you undertake online, and the way your target group reacts to it.

How do you score online?


Number of visitors, most visited pages, number of ‘click-throughs’ on your site, on a banner or in an e-mail... you name it – it’s quantifiable.

We like to create a customised scorecard with you with parameters that help you send out your communication in the most profitable direction.

Analysis and conclusions


Your communication is a continuous process. As is – don’t be frightened by the transition - your bookkeeping. Just like your profit-and-loss account, a good communication report enables you to take the right strategic decisions at the right moment.

Continuous reporting, customised for your needs, combined with interpretation and recommendations, is one of Kixx’s standard services